In this guide, the authors explain how to market and sell products and services in the virtual world Second Life, with details on what Second Life is and how virtual currency works, notable
communities, and creating a profile. They also cover virtual real estate, creating a business plan, netiquette and codes of conduct, the business values of Second Life, and strategies such as
networking and marketing. Both residents of Second Life, Sue Martin Mahar is a freelance writer and Jay Mahar is an innovative technology expert who specializes in 3-D building and design,
marketing, social networking, web infrastructure, and project management. Annotation 穢2009 Book News, Inc., Portland, OR (booknews.com)
