Turn Small Talk into Big Deals: Using 4 Key Conversation Styles to Customize Your Networking Approach, Build Relationships, and

Many people fail in business because they apply a one-size-fits-all approach to the networking process. The.true secret to effective networking is to tailor the.process to suit each individual situation.

Using a Jungian behavioral approach to networking, Turn Small Talk into Big Deals reveals four distinct conversation styles that people use: competitive, outgoing,.amiable, and analytical. The book teaches readers how.to customize their business communication for maximum.results.