Neelankavil (marketing and international business, Hofstra U.) and Rai (finance, Hofstra U.) have written this introductory textbook on international business for students who need to
understand the external forces that motivate foreign markets. The authors discuss the environmental variables that affect politics, economics and culture in international business by examining
entry strategies for new markets and countries, the role of global outsourcing in international operations and the integration of accounting, marketing and finance. Each chapter contains
summaries, exercises and case studies to illustrate the concepts in the text. Annotation 穢2009 Book News, Inc., Portland, OR (booknews.com)
