In answering the question of "If you're such a genius, why aren't you rich?," Clydesdale (management and international business, Massey U., Auckland, New Zealand) argues that not enough
attention is paid to the role of the market environment in the fate of new business enterprises. With lessons learned from historical trends including the dot-com bubble, he discusses the
strategies of creating new forms of value, adding value, reducing costs, and developing markets. The book includes case studies and a list of government policies conducive to improving the
environment for new businesses. Annotation 穢2009 Book News, Inc., Portland, OR (booknews.com)
