This third edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company.
Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track
sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of
skills required to start and build a company in today’s complex world.
