Born Global Firms: A New International Enterprise

Born Global Firms: A New International Enterprise
定價:1125
NT $ 1,125
 

內容簡介

This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
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    $1125