Self-made billionaire S. Daniel Abraham, founder of Slim-Fast and the Center for Middle East Peace and Economic Cooperation, looks back on his life and career, and offers lessons for
success.
"I once got together all my top people, and asked each one 'Who do you report to?'," writes legendary businessman S. Daniel Abraham. "And everybody gave the obvious answer, 'I report to Joe,'
'I report to Danny.' And I said to them, 'You’re all wrong, you all report to the consumer. That’s who we report to, that’s who we work for.'"
Abraham shares this and several other crucial lessons about business, life, and the underpinnings of success in his book, and vividly recalls significant experiences, including:
* his first taste of entrepreneurship putting out his own newspaper as a teenager
* joining the family business, and selling such inventions as Slim-Mint Gum, San-Cura itch cream, and Gas-Tabs
* developing Slim-Fast, exploring new avenues of marketing, making use of celebrity endorsements, and ultimately selling Slim-Fast to Unilever for ＄2.3 billion
Throughout I Work for You, Abraham emphasizes the importance of a strong work ethic, good family values, and honesty, and touches on the importance of faith and trust to attain goals.
