The New Sport Management Reader

The New Sport Management Reader
定價:2610
NT $ 2,610
 

內容簡介

The academic study of sports management has its roots in the 1970s, but did not fully emerge until the 1990s, and most of the 30 articles reprinted here were originally published after the turn of the century. They cover critical approaches; case studies; and the emergent themes of development, human rights, media culture, and sports tourism. Among specific topic are understanding the social-cultural nexus of gender-power relations, managing and marketing heritage within the global sports marketplace, a model to explain support in Spanish football, mechanisms of international influence on domestic elite sport policy, recovering from Janet Jackson's breast, EURO 2012 in Poland and Ukraine as a case study of assessing the impact of sports mega-events in transition economies, and child abuse and child protection in sport. Annotation 穢2010 Book News, Inc., Portland, OR (booknews.com)
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