This guide for executives and board members of charitable organizations offers straightforward ideas and advice for making the most of that ubiquitous marketing tool, the Internet. The authors
address a multitude of issues, such as: making the most of social media, organization management with online tools, managing fundraising and building communities online, creative marketing,
effective Web design, and mobile technologies. Editors are Hart (CEO, Hart Philanthropic Services), MacLaughlin (Internet solutions, Blackbaud), Greenfield (fundraising executive and author),
and Geier Jr. (advertising professional and consultant). Annotation 穢2010 Book News, Inc., Portland, OR (booknews.com)
