Business consultant Birkin argues that the integration of strategy, people, and culture is central to building a dynamic and competitive company, and underscores the need to differentiate
between what makes a company come alive and the host of mechanisms that serve simply as life support. He discusses integrating international management, the characteristics of the integrated
company, assessing integration, the creation of corporate strategy and link to corporate culture, implementation, and integrating people. Distributed in the US by Ashgate. Annotation c. Book
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