Handlin (marketing, Monmouth U.), deputy minority leader of the New Jersey General Assembly, explains how small business owners and entrepreneurs can lobby state and local governments for their
interests, especially when local decisions affect their businesses. She uses an approach that addresses identifying, analyzing, and connecting with specific individuals or targets; selecting
and mastering appropriate communication tools; and using tactics to shape a message that gets attention and serious consideration. She also provides sample scenarios and examples of successful
lobbying, and discusses ethics, the pros and cons of getting involved in politics, results like unwelcome attention, and how lobbying can bring government contracts. Annotation 穢2010 Book News,
Inc., Portland, OR (booknews.com)
