Integrated Brand Marketing and Measuring Returns

Integrated Brand Marketing and Measuring Returns
定價：4275 元
NT $ 4,275
  • 作者：Kitchen，Philip J. (EDT)
  • 出版社：Baker & Taylor Books
  • 出版日期：2010-08-15
  • 語言：英文
  • ISBN10：0230577342
  • ISBN13：9780230577343
  • 裝訂：精裝 / 181頁 / 14 x 22.2 x 1.3 cm / 普通級
 

內容簡介

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores these criteria.
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