This volume brings together various emerging perspectives in strategy research for further interaction and debate. contributions address a range of issues related to the globalization of
strategy research. Some chapters present perspectives that challenge the historically dominant North American tradition in strategy research, from both outside as well as within North America.
Others examine the historical development of strategy research, viewed either as a convergent normal science process, or as a divergent process destined to generate disparate perspectives.
Specific chapters include: Permanent Pluralism or Prelude to a New Synthesis?; Strategy as Innovative Design; Taking `Strategy-As-Practice' Across the Atlantic; Rhetorical History as a Source
of Competitive Advantage; Consuming Strategy; and European and North American Origins of Competitive Advantage.
By creating a forum for discussing issues at the interface of emerging perspectives and long-standing traditions, this volume provides a compendium that contributes to cross-fertilization among
them, as well as a catalyst for future research countering the separatist logic that threatens to partition the field.
