Large and small businesses create an interest in their products and services by demonstrating them in videos online. Idea-based services use audio to talk to their customers. Even
newspaper publishers have introduced podcasts.
Most business podcasts are boring and uninspiring. This book explains not only how to create a podcast for your business, but how to make it compelling. It explains
the practical tasks needed, what digital equipment to buy, and what equipment is available free online. Topics include: how to write good audio, how to tell business stories
through pictures and video, digital technology, recording, interviewing, editing, uploading, copyright law.
