Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
定價:805
NT $ 805
  • 作者:KlaffOren
  • 出版社:McGraw-Hill
  • 出版日期:2011-01-26
  • 語言:英文
  • ISBN10:0071752854
  • ISBN13:9780071752855
  • 裝訂:精裝 / 16.5 x 23.5 x 1.9 cm / 普通級
 

內容簡介

When it comes to the art of the pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400,000,000—and now, for the first time, his formula is explained in a way that makes perfect sense. Whether you’re selling ideas to investors, pitching a client to for new business, or even negotiating for a higher salary, Pitch Anything gives you the advantage. Delivering one truly great pitch can change your career arc, make you a lot of money, even change your life. And according to Klaff, getting it right isn’t actually an art, it’s a science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff shows you the decision-making sections of the brain and how they respond to pitches, revealing an extremely powerful five-step blueprint for creating a pitch—one you can put to use immediately:

  • Position the frame
  • Impose high status
  • Tell the big idea
  • Create hot cognitions
  • Hook with frame stacks

    Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. Now it’s yours.

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