內容簡介

Customize your delivery for maximum persuasive power.

If you need the best practices and ideas for communicating effectively--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Pitch your brilliant idea successfully

- Connect with your audience

- Establish credibility

- Inspire others to realize your vision

- Adapt to your listeners' decision-making styles

- Frame goals around common interests

- Build consensus and win concessions

- Neutralize stressful conversations

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