Entrepreneurship & Small Business Management
- 作者:Caroline,Mariotti,Steve/ Glackin
- 出版社:Baker & Taylor Books
- 出版日期:2010-12-28
- 語言:英文
- ISBN10:0135030315
- ISBN13:9780135030318
- 裝訂:平裝 / 21.6 x 27.3 x 2.5 cm / 普通級
Written by award-winning experts, Steve Mariotti and Caroline Glackin,Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.