Research Methods in Business Studies
- 作者:Ghuari,Kjell,Pervez/ Gronhaug
- 出版社:Baker & Taylor Books
- 出版日期:2010-09-08
- 語言:英文
- ISBN10:0273712047
- ISBN13:9780273712046
- 裝訂:平裝 / 15.9 x 23.5 x 0.6 cm / 普通級 / 再版
A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.
Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a
problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
The following online resources support the text:
For Instructors: PowerPoint slides