Passion for one's new idea is essential to any startup venture as it proceeds through numerous, and often unexpected, setbacks says Bradberry, who has twenty years of business consultation
experience, however an entrepreneur can fall into the "passion trap," where they cease being open to objective information and increasingly disregard "negative feedback." He outlines six tools
for overcoming these propensities, focusing on practical considerations such as making sure one's business plans are oriented toward potential markets rather than just the exciting idea behind
the venture. Annotation 穢2011 Book News, Inc., Portland, OR (booknews.com)
