從第一分鐘就抓住觀眾，最後輕鬆說服！
簡報大師20年實戰經驗
微軟、雅虎、思科、英特爾都搶著上他的課
歐普拉如何與觀眾建立無可取代的連結？
雷根如何運用人情味贏得民心？
林肯如何修飾演講詞來尋求全國團結？
賈伯斯如何利用正面措辭推銷產品？
微軟如何成功地與消費者對話？
柯林頓如何記取教訓，蛻變為魅力十足的演講者？
跟大師學簡報，從內容、視效到Q&A
80個實例讓你徹底掌握簡報基本功
3分鐘讀完一個案例故事
4小時吸收完大師精髓，簡報so easy！
「怎麼說」比「說什麼」更重要。——簡報和演說訓練教主 傑瑞．魏斯曼
知名顧問魏斯曼成功協助了雅虎、英特爾、微軟到思科等世界知名企業贏得投資人的信心和資金，也協助過上千家企業的簡報訓練。他在本書中，援引多位演講與說服高手及成功企業或組織的實例，包括賈伯斯、歐普拉、馬克吐溫、法蘭克辛納屈、林肯、雷根、歐巴馬、微軟、CNN、美國陸軍等等，以5個篇章、80個重點，讓讀者透過案例說明，熟悉簡報的各項元素，並在不同主題的說服過程中，示範技巧的變化與效果。
World-renowned presentation coach Jerry Weissman has spent 20 years helping top executives succeed in the most important business presentations of their lives. Here’s what he’s learned: the
best way to get his message across is to show his techniques in action. Weissman does just that: he teaches how to make spectacularly successful presentations by showing exactly how great
presenters have done it. Weissman dives into his library of outstanding presentations, sharing examples from current events, politics, science, art, music, literature, cinema, media, sports,
and even the military. His compelling examples don’t just demonstrate what’s universal about effective human communication: they also reveal powerful ways to solve the specific challenges
presenters encounter most often.
This book’s five sections focus on each element of the outstanding contemporary presentation: Content: Mastering the art of telling your story; Graphics: Designing PowerPoint slides
that work brilliantly; Delivery skills: How to make actions speak louder than words; Q&A: How to handle tough questions; Integration: How to put it all together.
From clarifying “What’s in it for you?” to crafting better elevator pitches, improving flow to using anecdotes, Presentation in Action is packed with solutions–and packed with inspiration,
too!
★本書中譯版《簡報教主教你的80堂說服課：從林肯、馬克吐溫到歐普拉，他們都這樣說服別人》由漫遊者文化出版。
作者簡介
傑瑞．魏斯曼（Jerry Weissman）
全球最頂尖的企業簡報顧問，他的客戶名單堪稱全球最佳企業風雲人物榜，包括思科、微軟、雅虎、英特爾、Intuit、Netflix、杜比實驗室，族繁不及備載。
魏斯曼在一九八八年創立了威力簡報公司(Power Presentations Ltd.)，思科的首次公開發行股票(IPO)巡迴說明會是他的創業代表作之一，思科董事長范倫泰(Don Valentine)甚至將股價的「至少兩到三塊美元」歸功於威斯曼的訓練。
魏斯曼還成功訓練出其他公司超過五百場的IPO說明會簡報，在股市上募集了數千億美元的資金。之後，他的事業重心更往外擴張，除了訓練IPO，還包括各種企業的關鍵簡報，協助超過一千家公司。
魏斯曼的三本著作全部名列暢銷書榜，包括《財富》雜誌列為八大必讀經典的《簡報聖經：簡報大師的致勝演說絕招》以及《The Power Presenter: Technique Style and Strategy》、《In the Line of Fire: How to Handle Tough Questions》。
Jerry Weissman is the world’s number one corporate presentations coach. His private client list reads like a who’s who of the world’s best companies, including the top brass at Cisco
Systems, Microsoft, Yahoo!, Intel, Intuit, Netflix, Dolby Labs and many others. Mr. Weissman founded Power Presentations, Ltd. in 1988. One of his earliest efforts was the Cisco Systems IPO
road show. Following its successful launch, Don Valentine, of Sequoia Capital, and then chairman of Cisco’s Board of Directors, attributed “at least two to three dollars” of the offering
price to Mr. Weissman’s coaching. That endorsement led to more than 500 other IPO road show presentations that have raised hundreds of billions of dollars in the stock market.
Mr. Weissman’s focus widened from coaching IPOs to include public and privately held companies. His techniques have helped another 500 plus firms develop and deliver their mission-critical
business presentations.
Mr. Weissman is also the author of three books, the bestselling Presenting to Win: The Art of Telling Your Story, named by Fortune magazine as one of eight must-reads; The Power Presenter:
Technique, Style, and Strategy from America’s Top Speaking Coach; and In the Line of Fire: How to Handle Tough Questions...When it Counts.
