Sindbad. This artists book, published on the occasion of Francis Upritchards exhibition In die Hhle In hell at the Vienna Secession in 2010, stands out in its extraordinary design and
conception. The new installations themes included the exhibition history of the institution as well as Hippie or New Age counter-cultures. Upritchard questions hegemonic attitudes of mainstream
culture, and its definition, for example, of the exotic, or the differentiation between critical and decorative. The bestselling British author David Mitchell has created a parallel literary
narrative to Upritchards work with a new short story