In a volume based on workshops drawing together researchers, practicing artists, and representatives of government agencies to envision innovative art initiatives, Scherdin and Zander
(professors of entrepreneurship, Uppsala U., Sweden) introduce nine chapters that explore issues in the connections between and new themes in the arts and entrepreneurship in a global culture.
Multidisciplinary, international contributors argue from conceptual frameworks and case studies that funding for the arts is just as consumer-driven and central to economic development as
product development and investment in such innovative areas as new technological products and services. For example, the marketing of a former quarry in Dalhalla, Sweden as an arts venue offers
lessons for entrepreneurship. Annotation 穢2011 Book News, Inc., Portland, OR (booknews.com)
