Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions

Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions
定價:8775
NT $ 8,775
 

內容簡介

Electronic business (e-business) has an important role in the economy and offers potential and opportunities to encourage competitiveness. While e-business is not limited to large enterprises, it brings with it particular operational, tactical, and strategic challenges for small and medium enterprises (SME). This collection of models, proposals, and studies is intended to point out new methods for identifying opportunities and taking on those challenges--with a focus on SMEs. The four sections of the book include technological and organizational solutions, marketing strategies, semantic technologies, and legal and security aspects. Editors are Cruz-Cunha (technology, Polytechnic Institute of Cavado and Ave, Portugal) and Varajao (information systems management and software engineering (U. of Tr獺s-os-Montes e Alto Douro, Portugal). A total of 44 authors contributed to the book. Annotation 穢2011 Book News, Inc., Portland, OR (booknews.com)
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