The Marketing of Nations
- 作者:Kotler,Philip/ Jatusripitak,Somkid/ Maesincee,Suvit
- 出版社:Baker & Taylor Books
- 出版日期:2011-05-07
- 語言:英文
- ISBN10:1451646747
- ISBN13:9781451646740
- 裝訂:平裝 / 464頁 / 普通級
Within this strategic framework, nations can assess their strengths and weaknesses, identify their best opportunities, and implement competitive global policies and strategies designed to achieve long-run national prosperity. With plentiful case material on Japan, the Four Tigers, China, India, Southeast Asia, Latin America, and Eastern Europe, the authors provide the first comprehensive synthesis of economic, political, and cultural factors that affect economic progress in all nations, both industrial and developing. Rather than relying on any one set of forces that drive growth, the authors present a broad spectrum of potential stimulants to economic progress so readers can better anticipate arguments and counter-arguments favoring one course of economic development or another. This path-blazing work is the first to provide operational and management guidance to government and business leaders. It is also the first to bridge the typically large gap between what government officials set as policies at the national level and the actual workings of the business system at the local level. The Marketing of Nations shows that national policies must be grounded in a deep understanding of the actual behavior of producers, distributors, and consumers in the marketplace.
The authors present their materials in a clear four-part package. They begin with an exploration of the challenge of economic development, and then proceed to the means of formulating a strategic national vision. Next they discuss development of policies, infrastructures, and institutional frameworks, and finally they demonstrate how the nation and the company must work together to achieve prosperity.