Beyond the Scoreboard: An Insider’s Guide to the Business of Sport

Beyond the ＄coreboard gives fans an insider's look at the multibillion-dollar world of professional sports and it offers unique perspectives and information from the industries key players. Author Rick Horrow hosts ��eyond the ＄coreboard��on the PBS Nightly Business Report and serves as a sports business analyst for ESPN, CNN, Fox Sports, Bloomberg Business Week and the BBC. His impressive client list includes the NFL, Major League Baseball, NASCAR and the PGA. Original.