A veritable film on paper, this catalog has been designed to re-create this innovative installation. At the Shanghai World Expo 2010, 30,000 visitors walked through an experiment in
‘architectural cinema’ that magically transported the audience to countless Italian towns in only a few minutes. This catalog has been designed to recreate in its pages the
installation's composite structure. The reader is encouraged to take part in this pleasure trip along the book's pages, amongst signs and colours, words and images, yielding in to curiosity and
a visual feast as well as to a refined narration.
