It’s a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring

Lessons on life and business, from the founder of the Rainforest Caf矇--now available in paperback.

As a burgeoning businessman in the 1980s, Steve Schussler stopped at nothing to make his dream of a tropical-themed restaurant come true. Drawing from his own triumphs, he now distills his principles for entrepreneurs on a budget, and also reveals the ways in which his lessons��rom self-branding to developing strategic partnerships��an transform larger corporations.