Keillor (marketing and international business, Youngstown State U.) seeks to give practical advice to firms operating in or entering the international arena on how to establish an international
presence and ensure success over time. The discussion is divided into three parts. The first seeks to describe the internationally-oriented strategic mindset and how it is applied to various
aspect of the international business landscape. The next addresses issues of market selection, market entry strategy, and constructing an international value chain. The last section of the book
deals with international production strategy, international promotion strategy, and tools for creating an international business plan. Annotation 穢2012 Book News, Inc., Portland, OR
(booknews.com)
