Basics Design 01: ]format

Basics Design: Format explores the entire range of formats available to designers today, from the traditional formats of books, magazines and posters to the emerging new media technologies. Format is critical to design practice as it represents the physical point of contact with the user, affecting how successfully a design's printed or digital information is received.

In this completely revised second edition, best-selling author team Gavin Ambrose and Paul Harris demonstrate how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media. Filled with new international case studies of contemporary design practice and practical exercises designed to aid readers in their own work, this richly illustrated book is an invaluable guide to the often underused tool of format within design and visual communication.