Fox, a lifestyle business entrepreneur who runs an online lifestyle entrepreneur coaching forum, teaches readers who are unfulfilled in their jobs how to launch an online business with little
or no start-up capital or technical expertise. He shows how to identify goals to design them into a new online business that creates and supports a satisfying lifestyle (where lifestyle
benefits are prioritized over profits), understand the principles behind other successful online lifestyle businesses, and be an expert in any field. He provides case studies of online
entrepreneurs and explains how to find a niche business that takes advantage of personal life experience and interests to make money online, build websites easily and cheaply, and create an
action plan for implementing design strategies and choosing the right business model. Annotation 穢2012 Book News, Inc., Portland, OR (booknews.com)
