This book is an exciting step back in time to when M瓣nner Vogue was Germany's leading men's fashion magazine. During M瓣nner Vogue's golden age between 1984 and 1989, Swiss-born Beda Achermann
was the magazine's creative director and left his iconic style on a generation of graphic designers, typographers, photographers, fashion journalists and stylists. Commissioning young
photographers like Mario Testino, Ellen von Unwerth and Max Vadukul, along with established talents including Herb Ritts, Peter Lindbergh and Helmut Newton, Achermann set a new benchmark in
fashion editorial. Big Time is a retrospective of Achermann's groundbreaking work for M瓣nner Vogue, showing the magazine's best spreads which have lost none of their modernity and flair. The
book comprises three chapters - "Big Style" (fashion), "Big Shots" (features and portraits) and "Big Bang" (portfolios) - which together recreate a unique period in fashion history when
international glamour was made in Germany.
