Stanford Professor, Clifford Nass has spent over two decades studying problems like Microsoft's Clippy (the most hated animated character of all time) and BMW drivers' complaints about the woman's voice navigating their GPS system. Nass proposes the theory that our brains cannot fundamentally distinguish between interacting with people and interacting with devices. Using real experiments, this discussion of human interaction and its relation to technology provides an insight into an increasingly important part of life.
作者簡介
Clifford Nass is the Thomas M. Storke Professor at Stanford University and director of the Communication between Humans and Interactive Media (CHIMe) Lab. He is a popular designer, consultant, and keynote speaker, and is widely quoted by the media on issues such as the impact of multitasking on young minds. He lives in Silicon Valley.
