Entrepreneurship: An Evidence-Based Guide

This guide for budding entrepreneurs unites entrepreneurship as an academic field and as a real-life enterprise, drawing on interviews with entrepreneurs as well as an empirical study of entrepreneurs and entrepreneurship. Part 1 explores the foundations of entrepreneurship, looking at the origins of creativity and innovation and the characteristics and skills of successful entrepreneurs. Part 2 deals with the practice of entrepreneurship, covering areas such as intellectual property, planning, goals, and getting financial and human support. Part 3 stresses the importance of thinking and acting entrepreneurially in all fields, including the arts, the professions, and even government. The book can be used as a text for undergraduate and graduate students in business, management, engineering, and govnernance. Baron is affiliated with the Spears School of Business at Oklahoma State University. Annotation 穢2012 Book News, Inc., Portland, OR (booknews.com)