Honoring the work of Dan Nimer, a pioneer in the study of pricing as a practical business discipline, Smith (management, Boston College) brings together other influential scholars of pricing in
order to explore the contemporary development of the field. Following a retrospective of Nimer’s career and contributions by Nimer and editor Smith on the founding principles and strategies of
discipline, 13 chapters are presented in sections devoted to pricing strategy and competitive advantage, the role of value in pricing, and pricing capability and innovation. Distributed in
North America by Turpin Distribution. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)
