The Photographer’s MBA: Everything You Need to Know for Your Photography Business

Cincotta, a photographer, author, speaker, and business consultant in the photo industry, supplies photographers with a guide to starting a business. After describing the industry and the pros and cons of becoming a professional photographer, he covers business entities, business and marketing plans, branding, using social media, costs and pricing, basic contracts, and finding a niche. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)