Theobald, a freelance writer and business consultant, presents tools, techniques, and tips for businesses to use to create a powerful message in the social media age. He discusses the evolution
of social networking and product messaging; various channels and their usefulness, including blogs and Twitter; what can be learned from great speeches from the past; anticipating, analyzing,
and combating barriers; messaging that keeps the audience (in the context of blogging); building a brand to deliver better messaging, segmenting an audience, and developing relevance through
marketing and sales; gathering content, developing the message, writing better copy, and editing existing copy; and going global, expanding creativity, and using storytelling. No index is
provided. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)
