Global Companies, Local Innovations

Global Companies, Local Innovations
定價:4948
NT $ 4,948
  • 作者:MotoyamaYasuyuki
  • 出版社:Baker & Taylor Books
  • 出版日期:2012-10-28
  • 語言:英文
  • ISBN10:1409421465
  • ISBN13:9781409421467
  • 裝訂:精裝 / 16.5 x 24.1 x 1.9 cm / 普通級
 

內容簡介

The author undertook investigation of innovations at three companies: Sony’s Vaio 505, Toyota’s Prius, and Canon’s Bubble Jet Printer BJ-10v. He was curious about the how, why, and where of these developments and found, somewhat counter to conventional wisdom, that the innovations occurred locally although the companies themselves, of course, are global. Motoyama (Kauffman Foundation) defines globalization and the aspect of globalization under consideration before looking closely at each company’s R&D systems. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)
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