Management of Multinational Companies: A French Perspective

Management of Multinational Companies: A French Perspective
定價:5175
NT $ 5,175
  • 作者:MayrhoferUlrike (EDT)
  • 出版社:Baker & Taylor Books
  • 出版日期:2012-12-24
  • 語言:英文
  • ISBN10:1137023880
  • ISBN13:9781137023889
  • 裝訂:精裝 / 14.6 x 22.2 x 2.5 cm / 普通級 / 譯本
 

內容簡介

Multinational companies play a major role in the globalization process and contribute significantly to the creation of wealth in national economies. Today, there exists about 82,000 multinational companies which possess 810,000subsidiaries located across the world. In a rapidly changing environment, multinational companies need to find new management methods to improve their global competitiveness.This volume offers an innovative perspective of managerial practices adopted by multinational companies that operate in the French economy. It highlights the diversity of answers these companies provide in regard to the challenges of market globalization. The authors examine the complexity of the internal organization of multinational companies, namely the management of headquarters-subsidiaries relationships, but also the performance of partnerships and networks they form with actors from other countries.In Management of Multinational Companies the members of the ’International Management’ research team of the Magellan Research Centre, Institut d’Administration des Entreprises Lyon School of Management, Jean Moulin Lyon 3 University, present the findings of empirical investigations they conducted on the management of multinational companies. Explanations are illustrated by quantitative data, examples of companies and case-studies of companies such as Accor, Alcatel-Lucent, Crédit Agricole, Danone, EADS, GL events, Google, Pernod Ricard, Renault, Groupe SEB and Société Générale.

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