This study guide offers a review of concepts and tips on passing the College Board’s College Level Examination Program (CLEP) Principles of Marketing exam to gain credit for an introductory
college-level marketing course. Review sections cover the marketing environment, marketing research, target markets, product planning and management, distribution systems, wholesaling and
retailing, promotional strategy, pricing policies and strategies, and special topics. Online access to a diagnostic test and two full-length practice tests from the book (with answers and
explanations) is provided. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)
