International Business
- 作者:Griffin,Mike W.,Ricky W./ Pustay
- 出版社:Baker & Taylor Books
- 出版日期:2012-01-15
- 語言:英文
- ISBN10:0132667967
- ISBN13:9780132667968
- 裝訂:平裝 / 21.6 x 29.2 x 2.5 cm / 普通級
Successfully prepare for the international marketplace.
An Overview of International Business; Global Marketplaces and Business Centers; Legal, Technological, and Political Forces; The Role of Culture.; Ethics and Social Responsibility in International Business; International Trade and Investment Theory; International Monetary System and the Balance of Payments; Exchange and International Financial Markets; Formulation of National Trade Policies; International Cooperation among Nations; International Strategic Management; Strategies for Analyzing and Entering Foreign Markets; International Strategic Alliances; International Organization Design and Control; Leadership and Employee Behavior in International Business; International Marketing; International Operations Management; International Financial Management; Human Resource Management and Labor Relations
MARKET: International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the
international business field, this reader-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.