內容簡介

This detailed overview begins with an analysis of uncontrollable elements in emerging markets and a discussion of political, legal, and cultural frameworks in emerging markets. The third chapter focuses on the economic environment in emerging markets, discussing technology, infrastructure, distribution, and income levels. Later chapters give examples of companies from emerging markets. Chapter 6 offers analysis of selected emerging markets: the BRIC economies, Latin America, Asia, and other regions (South Africa, Egypt, and Turkey). Subsequent material deals with entry modes and strategies, the negotiation process in international business, and building relationships in emerging markets. An appendix offers a briefly annotated list of websites which provide information sources on emerging markets, grouped in categories including general information and analysis, sources for different indices, and providers of databases. Chapter discussion questions are included. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)
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