Business scholars mostly from Scandinavia, but also Portugal and China, present 13 case studies of using intensive knowledge to create a business. Though the companies are in a wide range of
fields, they all draw on three kinds of knowledge: science, technology and creative knowledge to produce new ideas; market knowledge; and business knowledge for running the company. The broad
areas are transversal technologies, engineering, and software; lifestyle technologies; and human health care and food. Among the topics are how and why academic spin-offs interact with
engineering university centers, managing international expansion at Alpha Composites, entrepreneurial exploitation of creative destruction and the ambiguity of knowledge in the emerging field
of digital advertising, collaborative research in innovative food as an example of renewing a traditional low-technology industry, and financing and privatizing a visionary Australian research
endeavor in proteomics. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)
