As global and regional integration move forward, firms must be innovative and sustainable when setting up operations in new countries and markets. The AIB-LAT book series presents research
findings and theoretical developments in international business, with special emphasis on studies focusing on internationalization, innovation and sustainability in Latin America – three
increasingly interconnected and important issues for firms around the world. Latin America continues to gather business and academic attention as the region plays a growing role in the global
economy. The chapters of this volume will further readers’ understanding of how business enterprises from and in Latin America strive to create and implement sustainable and innovative
solutions while developing their international operations by presenting research findings from top scholars working in the region.
