Designed to be either a textbook for fashion students or a visual resource handbook for professionals who do window and floor displays in retail clothing stores, this book looks at ways to
display retail materials sold as fashion in order to promote a brand and encourage retail consumers to buy the objects on display. It offers six chapters: customer experience, display design
basics, space planning, displaying merchandise, research and design, and future trends in visual merchandising. The text is limited and focuses on defining the qualities of the images and
diagrams that students and professionals should notice, general advice-- such as read the latest fashion magazines, and specific advice geared toward jobs responsible for displays in trendy
clothing shops (budgeting for mannequins, and so on). A rear section includes activities, resources, and a glossary of terms. The authors and their fashion sensibility are based in London, but
the book is designed to be as general as possible. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)
