Beal (management, U. of Texas at Tyler) introduces business students to corporate social responsibility, its definition and related terms, key elements, and recent developments. He addresses
reporting and measuring it; the concentric circle and pyramid models; important assumptions about it (mutual dependence, markets as social institutions, and social control); value creation, the
perfect competition market model, market failure, and social dilemmas; types; and the business case for and arguments against corporate social responsibility. There is no index. Annotation
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