AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers

AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers
定價：875 元
NT $ 875
  • 作者：Jeffrey K.，Rohrs
  • 出版社：John Wiley & Sons Inc
  • 出版日期：2013-11-11
  • 語言：英文
  • ISBN10：1118732731
  • ISBN13：9781118732731
  • 裝訂：精裝 / 15.9 x 23.5 x 2.5 cm / 普通級
 

內容簡介

Explains how marketers can build and keep an online audience through the use of hybrid marketing strategies that rely on combinations of old-fashioned mass media with newer email, mobile, and social media platforms.
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