Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives

Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives
定價：15525 元
NT $ 15,525
  • 作者：Aiello，Lucia (EDT)
  • 出版社：Baker & Taylor Books
  • 出版日期：2014-01-31
  • 語言：英文
  • ISBN10：1466650079
  • ISBN13：9781466650077
  • 裝訂：精裝 / 22.2 x 28.6 x 3.2 cm / 普通級
 

內容簡介

"This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships"--
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