Reg Lascaris, an iconic South African advertising veteran, tells his own story, from how he started in the business and how his career in advertising grew, through dramatic ups and downs, to
where he operated at the top of the game, with a portfolio of blue-chip clients and, presently, fame throughout the world for some of their most notable campaigns.
Each chapter ends with a set of lessons learned from that chapter of his life and career. These are lessons primarily for the young entrepreneur (that you should let nothing discourage you)
but also for anyone interested in personal growth in their career (that honesty, integrity and decency are the best policies). The book is illustrated with photos from some of his best ad
campaigns.
