BUSN

This undergraduate textbook describes today’s business environment both nationally and internationally, the process of starting and financing a business, and the many tasks involved in managing a business. Three chapters on marketing introduce strategies for building profitable customer connections, creating products, and distributing product to customers. Perforated pages at the back of the book can be removed easily for vocabulary and test review. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)