內容簡介

The Multinationals in Latin-America: Case Studies invites authors to contribute with company cases that deal with strategies, structures and decision-making processes of MNCs in Latin America; cross-border activities of enterprises such as intra-company trade, investments, finance, technology transfer, people management and innovation; interactions between MNC enterprises and other relevant actors in Latin-America: organizations, institutions, markets, governments, and indigenous stakeholders.
The casebook also deals with cases about the impact of, and interaction between, the different Latin American cultural, economic, legal, and political settings on activities, strategies, structures and decision-making processes of MNCs. Other topics of interest in the AIB-LAT Casebook are cases that focus on business processes, settings and organizational behavior in Latin America and the development of strategic export alliances, and mergers and acquisitions in the Latin American context.
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